In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Laura Geller, founder of Laura Geller Beauty, a pioneer in artisan-crafted baked makeup, specially formulated for mature skin. Listen in as Geller shares how her interactions with clients as a makeup artist led her to launch her beauty brand; why being close to your customer is essential to success; keeping Laura Geller Beauty versatile and relevant without chasing ever-changing beauty trends; and more.

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