Most authors and speakers build their entire brand in one market and never realize how small that is compared to what's possible. In this episode, Kelly sits down with Gautam Ganglani, who has spent three decades bringing the world's biggest authors (Jack Canfield, Brian Tracy, Robin Sharma, Marshall Goldsmith, and more) to the Gulf region and India, to talk about how to take a book and a speaking career truly global.
Gautam shares the story of Right Selection, the 30-year family legacy his father started as a Dubai bookstore and grew into live events and executive development, and the principle that kept it thriving across generations. He and Kelly get into the exact playbook for going global, finding a regional publishing partner, building the brand virtually through podcasts and webinars, then landing a concentrated speaking roadshow, and the hard data behind the 10,000-copy tipping point that can take a book from a few thousand sales to 6-figures.
What's inside:
How to take your book global (publishing, virtual brand-building, and a roadshow)
The 10,000-copy tipping point, and how bulk buys accelerate it
The common trait of the world's top authors and speakers
Breaking Bread: relationships as your best marketing strategy
Timestamps
01:30 — London, Dubai, Mumbai: Gautam's global background
03:30 — Right Selection: a 30-year family legacy in three decades
06:00 — The key to lasting across generations: adapt, pivot, reinvent
08:00 — Reinvention as an invitation, not a sign of failure
10:00 — The hallmarks of the world's top authors and speakers
12:30 — The "power hour" every great speaker protects
14:00 — Your book as your business card, built across multiple verticals
15:30 — How to take your book global, step by step
18:00 — Comparing the US book landscape to the Gulf and India
20:30 — Bulk buys in place of speaker fees
22:00 — The 10,000-copy tipping point (and the data behind it)
24:30 — Why US success gets noticed globally
26:30 — Building an international speaking roadshow in one trip
28:30 — Breaking Bread: the origin of the concept
33:00 — 150 dinners at home: relationships as the best marketing
35:30 — Human AND AI, not human vs. AI
38:30 — Where to connect with Gautam, and what's next
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