The Kelly Roach Show
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1165. The Business Breakthrough Hotline: Launches, Follow-Up, and "Doing It Dirty"

The Kelly Roach Show
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Another packed Business Breakthrough Hotline, with four live callers and two anonymous Confessional questions, each one delivering a lesson that applies far beyond the person who asked it.

Kelly coaches a Substack coach through launching a brand-new paid tier (and shares the three-part campaign every launch needs), helps a two-year real estate agent build a follow-up system that actually creates top-of-mind awareness, and talks a recovery coach out of the biggest trap new online founders fall into: trying to build the whole program before selling any of it. Then a working mom gets a real, been-there answer on building a business around a 40-hour job and shared custody, and the show closes with a sharp confessional breakdown on how to connect and convert from stage when you've been told you can't sell.

Timestamps:

  • 00:00 — How to launch a new paid tier
  • 07:00 — The three-part launch: anticipation, founding members, community-led growth
  • 10:00 —Reaching beyond your own audience 
  • 12:00 — Nurturing leads that never closed (the one question to ask)
  • 15:00 — Follow-up systems for new agents and service providers
  • 19:00 — The core roles every business needs (client services and the four Rs)
  • 23:00 — Recap: building a winning team and monetizing every role
  • 26:00 — Launching without building everything out first
  • 32:00 — Promise, pillars, and support: all you actually need to sell
  • 35:00 —  Building around a full-time job and motherhood
  • 40:00 — Getting clients beyond social media, and "do it dirty"
  • 42:00 —  How to connect and convert when you can't sell from stage

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