asiCast
Avsnitt

asiCast 199: Beyond exposure to measuring consumer behaviour

asiCast
Dela

Subconscious motivations indicated by people in their media and content choices are reflective of choice behaviour made elsewhere in their lives. Work undertaken by RMT Labs in partnership with Wharton Neuroscience has developed a resonance metric which profiles audiences by programme choices rather than standard demographics like age and sex.… Read more

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