That thing we used to call phonathon has changed. It’s now about engagement, and the place where that happens is the engagement center. Every day, hundreds of locations across the US and Canada (with a lot of remote activity too), fuels the philanthropic outreach for great institutions. And the people driving the engagement are our engagement center managers, who organize texting, video, calling and other outreach with student engagement ambassadors.
We got four of these rockstar fundraising engineers on the line to talk about what it’s like to run a modern engagement center, and tech-enabled engagement program. Here’s the conversation with David Fullenwiley, Lucy Heady, Savannah Lammers, and Joe Arra who are right on the front lines.
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