I've seen some beautiful strategic plans over the years. Thick paper. Gorgeous photography. Inspirational quotes. Color-coded priorities. One organization even handed me a plan that looked expensive enough to have its own insurance policy.
There was just one problem: Nobody was using it.
That's more common than nonprofit leaders like to admit. Organizations spend months creating strategic plans, celebrate when the board approves them, distribute a few polished copies, and then quietly place them on shelves. Six months later, somebody pulls one out during the next strategic planning update session and says, "Huh. I forgot we said we'd do that."
A strategic plan isn't supposed to document what you decided. It's supposed to help you make the decisions that come next.
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