From Catbird Seat which was unveiled earlier this month through to a few other recent launches such as Baby Teeth, Ace of Hearts and 05:37 Brand Studio, agencies are thinking long and hard about their branding. But how much do these monikers matter, is it just about the work and the people? And what what are some of the pitfalls when you get it wrong?
Campaign's editorial team explore these questions and more. Deputy editor Gemma Charles hosts the episode and is joined by UK editor Maisie McCabe, media editor Beau Jackson and deputy creativity and culture editor Charlotte Rawlings.
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