The #1 question I've had about the ridiculous Pepsi ad from a month ago is "How?" How did so many smart people in a room get this so wrong? I think today's episode of Radio Film School has some potential answers.
I wanted to talk to some professionals who could give us informed and experienced insight into this debacle and PR mess. So I got on the line with Blake Howard, Creative Director of Matchsic, a brand consulting and design firm who has done work for companies like Coke and other national brands; and Chris Chan, the resident visual anthropologist at the viral video factory and social experiment production company Cut. They provide some new perspective on a topic that admittedly has been discussed ad nauseam. But I'm confident you'll dig this one!
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