James Dickson talks with Hugo Campbell, co-founder of Togather, about the rise of food and beverage as a central part of events—from festivals to football stadiums. They discuss creative F&B concepts (pop‑up restaurants, local produce areas, secret food zones), how modern stadia like the Hill Dickinson are designed around the fan experience, and why improving F&B boosts both guest satisfaction and event revenue.
The episode also covers changing audience tastes, especially among Gen Z, and how organisers can use thoughtful curation and experiential production to turn food into a key driver of attendance and spend.
This episode of the Event Industry News Podcast is sponsored by Present Communications. Present provides broadcast-quality live, hybrid and virtual event production, trusted by organisations where reliability really matters. From corporate town halls and conferences to high-profile live streams, they design and deliver fully resilient systems that work first time.
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