Last week I attended IAAPA Honors, and my biggest takeaway was something I saw last year: F&B as narrative. From LA Haunted Hayride's Cider Mill to Scarehouse Windsor's dinner experiences, the expansion of food carts at HHN, and all the haunts with hidden bars, we're seeing more haunts weaving food into the story. Guests are buying experiences from us, and food has to be part of that, not separate from it. Also this week: United Parks posted a rough Q1 while peer parks grew, and the next Sphere is heading to Yas Island.In this issue:

  1. F&B as Narrative: What I Saw at IAAPA Honors
  2. United Parks' Dismal Q1
  3. The Next Sphere Is Going to Yas Island
  4. Derry Halloween to Adopt New Partner-Led Approach
  5. First Look at Midwest Haunters Convention Exhibitor List
  6. Haunters Toolbox: Inhuman Resources Hiring Session


https://mailchi.mp/hauntedattractionnetwork.com/why-haunts-are-weaving-food-into-the-story

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