At the crossroad in a customer's mind between "yes" and "no," elements on your page propel him toward his ultimate decision.

However, are the pieces on your site leading your customer down a path that is favorable to you and your business?

In this Web clinic replay, Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, explains which parts of websites impact a customer’s decision making strategy, and he also identifies components through audience-submitted pages during live optimization.

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