Reckitt Senior Vice President Global Business Services & AI Bastien Parizot joins the diginomica network podcast to explain why the consumer goods giant behind Dettol, Durex, Finish and Nurofen is using its shared services division as the driving force for AI adoption. Parizot discusses the proof of value test that replaced proof of concept at Reckitt, the rollout of AI to thousands of marketers and R&D practitioners across marketing, R&D and procurement, and how digital simulation has gone from a few hundred runs a year to tens of thousands - making packaging more sustainable in the process. He also reflects on why he won't wait for perfect data before deploying, the human in the lead principle that governs Reckitt's AI and hallucination risk, and whether AI can shift the dial in a tight-margin industry.
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