Bob Burg wasn’t always a sales expert. But he’s learned from the best, and developed his own philosophy for how to sell without trying to take.

In The Go-Giver, a business parable, Bob and co-author John David Mann tell the story of how giving and providing value results in more profit and more joy than focusing on money.

While it might sound counterintuitive to take the focus away from profit, I’ll let Bob convince you otherwise in our conversation today.

Bob’s site: www.Burg.com

Check out the blog: http://www.rethinkmotivation.com Say hey on Twitter: @thatcher_jensen Write me a sonnet: thatcher@rethinkmotivation.com

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