In this episode of the Ganjapreneur Podcast, host TG Branfalt is joined by Shea Coakley and Jarrod Jordan of Green Street Beverages, a Massachusetts-based brand exploring the emerging THC beverage space. Coakley, a seasoned food and wellness entrepreneur, and Jordan, a CPG marketing veteran, share how their personal journeys away from the alcohol industry shaped their mission to normalize low-dose, social THC consumption. The conversation covers the evolving regulatory landscape, growing national demand for cannabis-infused drinks, and what it will take for THC beverages to go truly mainstream—from sports arenas to grocery store shelves.

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