Calculating the ROI of Thought Leadership

Anthony Marshall discusses his book “The ROI of Thought Leadership.” Anthony is the Senior Research Director of Thought Leadership at IBM's Institute for Business Value where he leads a global team of industry experts, statisticians, economists, and analysts who produce data-driven insights on various industries, technologies, and management practices. Listen for three action items you can use today.

Host, Kevin Craine

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This episode is supported by the Naveen Jindal School of Management