All Business Blitz Week continues with one of our top guests from 2020. If you can guess from the title, we would all like to forget 2020, but that doesn’t mean Julie Roehm didn’t use it to her advantage. She is the Chief Marketing and Experience Officer at Party City and she talked about how the party must go on despite last year’s challenges and the opportunities they may have never taken advantage of if it wasn’t for the pandemic. Hear how Party City “made joy easy,” how the retailer uses non-traditional channels to get its message out, and what marketing might look like in a post-pandemic world.
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