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ABOUT THIS EPISODE
Despite initially getting the cold shoulder from cold outreach, Hazel soon found her niche creating purpose-driven work, particularly around feminist and social issues.
A viral social media post early in her career led to work with major clients like Netflix, though she discusses the anxiety that came with sudden exposure.
Hazel opens up about managing the rollercoaster of freelance life, including how she handles quiet periods - even training as a face painter as a backup plan. She discusses the evolution of her business, from client work to running an online shop, painting murals, and publishing a book.
The conversation delves into the challenges of social media management, maintaining authenticity while building a following, and protecting creative work from plagiarism.
Hazel emphasises the importance of in-person connections and pushing through comfort zones, sharing how speaking engagements have led to exciting opportunities.
A key theme is staying true to your authentic voice - Hazel describes temporarily removing her women's health-focused work from her portfolio on advice from a mentor, only to realise this was diluting her unique perspective that clients value.
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