20Sales: Inside ElevenLabs $330M ARR Sales Machine | The 20x Sales Comp Plan Reps Must Hit | How to Land and Expand in a World of AI | Why Product-Market-Fit is BS, Reps Should Not Be in the Office and Outbound is King with Carles Reina

Carles Reina is VP of Sales at ElevenLabs, where he was the first investor and fourth employee. Carles has scaled the revenue org from Day 1 to over $330M in just 3 years. Carles is also an active investor with investments in ElevenLabs, Revolut, Happy Robot and more.  

AGENDA:

0:00 How I Turned $20K into $16M with Revolut Angel Investment

10:45 Why I Don't Believe in Product-Market Fit

15:40 How to do Land and Expand: Turning $12K Deals into Millions

19:40 The 20X Rule: A "Ruthless" Comp Plan for Elite Reps

24:35 Public Shaming? Why Honest Pipeline Reviews Save Companies

28:50 Why Your Sales Reps Should Never Be in the Office

35:45 The Outbound King: How to Pivot from 90% Inbound

45:45 "Vibe Coding" & The Death of Technical Ceilings

55:35 Why I'd Fire Myself: The Secret Psychology of High-Performers