In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches.
Podden och tillhörande omslagsbild på den här sidan tillhör Kwadwo [QUĀY.jo] Sampany-Kessie. Innehållet i podden är skapat av Kwadwo [QUĀY.jo] Sampany-Kessie och inte av, eller tillsammans med, Poddtoppen.
