Google bought Urchin in 2005 and, virtually overnight, made digital analytics available to all companies, no matter how large or how small. Optimizely was founded in January 2010 and had a similar (but lesser) impact on the world of A/B testing. What can we learn from ruminating on the past, the present, and the future (server-side testing! sample ratio mismatch checking! Bayesian approaches!) of experimentation? Quite a bit, if we pull in an industry veteran and pragmatic thinker like Ton Wesseling from Online Dialogue! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Podden och tillhörande omslagsbild på den här sidan tillhör Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer. Innehållet i podden är skapat av Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer och inte av, eller tillsammans med, Poddtoppen.