In this episode, Ruslan Kogan, founder and CEO of Kogan.com, dives into his journey from selling electronics out of his parents’ garage to building one of Australia’s most successful e-commerce brands. Ruslan shares key insights on identifying market gaps, the importance of customer focus, and how he scaled Kogan.com by challenging traditional retail norms. He also discusses the power of data-driven decision-making, his early struggles with capital, and the lessons learned from rapidly scaling a business.
Listen to Nathan & Ruslan discuss:
- The early days of Kogan.com and starting a business from scratch
- Identifying market gaps and leveraging customer insights
- The role of data in guiding business decisions and scaling
- Strategies for building a customer-first brand in e-commerce
- Lessons on resilience and navigating challenges as an entrepreneur
- Strategic growth and Kogan.com’s approach to expanding product offerings
And much more entreprenurial advice...
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