How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.
Podden och tillhörande omslagsbild på den här sidan tillhör Jane Portman. Innehållet i podden är skapat av Jane Portman och inte av, eller tillsammans med, Poddtoppen.
