Mort Fertel is a serial entrepreneur who started his first business at 18 years old. He has a private equity portfolio that consists of SudShare, 2 other businesses, and real estate holdings. He graduated from the Wharton School of Business, and, during a short time when he thought he might be a corporate guy, worked on Wall Street for Bankers Trust Company. Mort is also an author, creator of the first online relationship renewal system (2004), and the subject of Back from the Brink, a documentary written and directed by Toroes Thomas. Now a grandfather, success for Mort means making a difference. And SudShare makes a difference by allowing customers to enjoy life and Sudsters (washers) to have their own work-from-home business. Mort loves working with his family to revolutionize the laundry business. Mort was on this show back on episode #228, when he was discussing his book Marriage Fitness, so if you haven’t heard that one check out that episode too. In this episode, he’s here to talk about his new company Sudshare.
Personal story of Sudshare and how it came to be
What it was like to create a family business
Tips for families who want to create a business together
How Sudshare works
What Sudshare costs and how it compares to other laundry services
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