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Yifat Baror is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive's 2022 and 2023 Women in Supply Chain award.
In this episode, you will learn
How the landscape of social commerce evolves, and the major shifts in consumer behavior on platforms like Instagram, TikTok, and Facebook
Strategies that are crucial for brands to successfully integrate their e-commerce efforts with social media platforms
How emerging technologies, such as AI, AR, and VR, will impact the future of social commerce
Key insights and lessons for aspiring female leaders in the e-commerce and supply chain industries
Trends and developments that will predict and shape the future of social commerce in the next 5 to 10 years and how should brands and marketers prepare for these changes
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