How A Brick and Mortar Bookstore Defied Amazon: Mart Green on The Inner Workings of the Green Family and Navigating the Reaction to the He Gets Us Campaign

Mart Green joins the podcast to share how his retail book chain stayed profitable and growing in the face of the rise of Amazon, defying the odds. Plus, Mart explains Hobby Lobby's Green Family's inner workings and how he navigated the critical reaction to the He Gets Us campaign.

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