How a 90-Year-Old Global Brand Discovered Their EVP, with Allison Kruse of Baxter International

We learn what kind of research went into developing and articulating an EVP for a 90-year-old global brand, and what metrics they look at to see how it’s working.

Allison Kruse is the Head of Global Employer Brand at Baxter International.

Allison Kruse on LinkedIn: https://www.linkedin.com/in/allisonkruse/

Careers at Baxter: https://jobs.baxter.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

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