Discover the engine of Earned Growth as Rob Markey and Fred Reichheld, Bain Fellow and "Winning On Purpose” author, hold a working session on how references and referrals significantly contribute to organic growth.
Rob and Fred unearth the pivotal role that references and referrals play in propelling Earned Growth. They answer key questions such as: How would you characterize different referral types? What are the best mechanisms for measuring and attributing value to them? How do you navigate the tricky path of fostering genuine, organic referrals at scale?
Together, they explore one of the thorniest issues in accounting for the value of referrals: How much of a new referred customer’s value should accrue to the referring customer versus the referred one?
Podden och tillhörande omslagsbild på den här sidan tillhör Rob Markey, Bain & Company partner and customer experience expert. Innehållet i podden är skapat av Rob Markey, Bain & Company partner and customer experience expert och inte av, eller tillsammans med, Poddtoppen.