Welcome to Founder Real Talk, a podcast for founders, by founders.
We explore the real journey of building and growing a company. Each episode, we go beyond the highlight reel to unpack the strategies, decisions, and hard lessons that shaped successful businesses, revealing the good, the bad, and the ugly behind the growth.
In this episode, we feature Kira Shishkin, a tech entrepreneur best known as the Founder & CEO of informed.now, a media-and-news startup that aims to help people stay informed without overload, bias, or sensationalism.
Kira joins us to discuss media mindfulness and how they help individuals reclaim attention, cut through noise, and make up their own minds rather than being shaped by sensational headlines or ideological narratives.
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This episode was brought to you by Wisdom Partners. If you’re looking for more real conversations, practical resources, and honest founder stories, follow us for upcoming episodes of Founder Real Talk. We invite you to subscribe to our Substack newsletters to receive weekly articles, insights, and resources designed to support founders through every stage of the journey!
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Chapters
(00:00) Introduction to Founder Real Talk
(01:48) Kira Shishkin and the Informed Mission
(04:30) Understanding News by Text Service
(07:46) Philosophical Perspectives on Bias in News
(12:17) The Epistemology Crisis in America
(15:13) Recent Wins for Informed
(20:54) Learning from Mistakes in Startups
(27:14) Investing in Personal Brand
(29:50) Challenges in Storytelling and Market Expansion
(31:37) Advice for Seed Stage Founders
(35:56) How to Support Informed's Mission
Links & Resources
Keywords
founders, entrepreneurship, news, information crisis, Informed, Kira Shishkin, startup lessons, personal branding, epistemology, media integrity
