Curious about how a brand rapidly scales to a $60 million powerhouse in the eCommerce health sector? In this episode, I’m joined by Dean Brennan, CEO, and Dillon Randolph, Chief Research Officer, at Heart & Soil, a health and wellness company that offers nutrient-dense supplements. Their unique approach involves fanatical branding and innovative community-building strategies that propel their direct-to-consumer operations beyond traditional models.
Listen in as Dean and Dillon dive deep into the specifics of building a robust community that genuinely connects with their brand and leveraging content as a pivotal growth lever. We also discuss their strategic decision to focus on direct sales over platforms like Amazon, the surprising effectiveness of traditional media in their marketing mix, and their personal insights into maintaining balance and health as entrepreneurs.
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