Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.



Guest:Dr. JJ Peterson | Show Notes: socialmediaexaminer.com/658



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Social Media Marketing Podcast

Telling Stories That Convert: How to Increase Your Leads and Sales

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