These co-founders want to more than triple their revenue in the next 12 months. Despite stagnation the past few years, they believe they can get there.
Dan & Ian dissect their plans to achieve this goal and offer some counterintuitive advice.
They cover repackaging a product for a higher cost, focusing on your premium customers, and how to lead a sales call.
In this week’s newsletter, we include our favorite resources for getting started with sales calls.
TMBA email subscribers can also apply to get business coaching from Dan & Ian live on the pod (it’s free).
Subscribe to the TMBA newsletter.
Today’s guests are Elburz Sorkhabi and Colin Gibson, founders of The Interactive & Immersive HQ.
Connect with us:
Dan: @TropicalMBA or dan@tropicalmba.com
Ian: @AnythingIan or ian@tropicalmba.com
Chapters
(00:00:00) Introduction and Overview
(00:04:40) Financial Goals and Challenges
(00:06:07) Current Revenue and Pricing
(00:07:51) Strategies for Revenue Growth
(00:10:13) Acquiring and Retaining Customers
(00:12:45) Key Value Proposition and Benefits
(00:14:36) Identifying Obvious Growth Opportunities
(00:16:06) Repositioning the Product for Customer Goals
(00:18:32) Repositioning and Repackaging for Revenue Generation
(00:24:17) Creating a High-Ticket Front-End Offer
(00:34:02) Focusing on the Business Model
(00:39:40) The Importance of Sales Calls
(00:44:00) Building a Machine for Growth
Useful links:
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Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal
Additional episodes you might enjoy:
“3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree
“Lifestyle Business” vs “Real Business”
Only 3 Ways to Grow…What Would Plato Do
