This week's episode is Part 3 of my Writer's Rewind Series, and it's all about why your copy isn't performing the way you think it should. There's a reason it isn't converting, and most likely, it's one (or more) of the 5 reasons I'm about to give you. Listen to learn what they are, and how to fix them.
5 Reasons Your Copy Is Failing
Failure to understand the "P" in the P.A.S.T.O.R. Framework
Not doing enough research
Not dealing with competing solutions
Your not getting the offer right
Not enough editing, revising and rewriting your copy
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