The WRC just got a seismic boost: Cosmobilis and Park Square Capital are stepping in with a 25-year commercial rights deal, dubbed “the deal of the century” by FIA president. After years of uncertainty that stalled manufacturer commitments, this move clears the path for Hyundai, M-Sport, and others to plan their rally futures. With new owners poised to unveil their vision—focusing on fan engagement and global growth—the stage is set for manufacturers to decide if the WRC aligns with their next chapter.
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