Kylie Jenner’s latest Instagram posts spotlight her obsession with Medicube gel masks—packed with kojic acid and turmeric—paired with a simple “July” caption. It’s just the latest in her skincare journey, but she’s not alone: Kim and Kendall Jenner have also been spotted using the brand, and even Meghan Markle, Kyle Richards, and Alix Earle are fans. With the Kardashian-Jenner family leading the charge and glowing reviews touting pore-minimizing, ultra-soft skin, Medicube is rapidly becoming a powerhouse in the Korean skincare scene.

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