Kendra Scott is teaming up again with the Dallas Cowboys Cheerleaders for an explosive new collection, expanding on last year’s smash hit. Thirty-six cheerleaders will sport the dazzling pieces during the 2026-27 season—and fans can too. As a Texas-born brand, Kendra Scott sees this as a powerful fusion of two iconic icons, celebrating team spirit through bold, stylish jewelry. Gone are the days of minimal game-day accessories: enter the Bella Stud earrings—the first standardized earring designed specifically for the squad, featuring sparkling cubic zirconia and a custom crystal center. The lineup also includes star-adorned necklaces, delicate cuff bracelets, and multi-strand pieces that blend Dallas pride with everyday elegance. Backed by the buzz from the Netflix series spotlighting the cheerleaders’ grueling lives, this collection lets fans wear their fandom with flair, in a polished, distinctly Texan way.
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