Samsung is betting big on the future of robotics with the launch of its new RX division — Robotics eXperience — led by ex-Hyundai exec Lee Dongkun and personally overseen by CEO TM Roh. Focused on humanoid robots for factories, homes, and retail, RX is building global R&D hubs in the U.S., China, and Japan to tap top talent. Backed by a $40.7 billion investment in AI and manufacturing infrastructure, and a major stake in Rainbow Robotics, Samsung is accelerating its long-term tech play — from semiconductors to robots — to stay ahead in the next tech revolution.
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