Apparel stocks had a mixed quarter—overall revenue beat by 1% and next-quarter outlooks matched forecasts, but investor reactions varied wildly. Zumiez rose 5% in revenue but missed guidance, sending its stock down 16%. Tilly’s surged 15% in sales and beat earnings, yet its shares fell 18%. Lululemon beat revenue but missed big on future guidance, dropping 5%. Urban Outfitters and Victoria’s Secret both shined: VS especially crushed it, raising full-year guidance and soaring 64%—proof that past performance and forward confidence drive market moves.
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