Microsoft CEO Satya Nadella is sounding the alarm: companies that hand over their data and prompts to proprietary AI labs risk losing control over their own innovation. He’s urging businesses to keep metadata from AI interactions to train or fine-tune their own models, warning that outsourcing your company’s thinking could be a fatal mistake. Even as Microsoft invests heavily in AI giants like OpenAI, Nadella insists enterprises should separate their AI infrastructure from core models — enabling flexibility, multi-model use, and resilience against vendor lock-in. The future belongs to companies that own their AI destiny, not those trading data for convenience — echoing the early internet’s lesson: control your data, control your future.
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