Bread Financial just smashed Q2 expectations with $993 million in revenue and way higher-than-forecast profits, fueled by soaring credit sales, strategic partnerships, and tighter underwriting. Their direct-to-consumer deposits are hitting goals ahead of schedule, giving them a cheaper, more stable funding source. With heavy investments in AI and tech to boost efficiency and manage risk, BFH is poised for continued growth — even as they stay vigilant about the economy.
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