Ben Weiss, the visionary behind Bai Brands’ $1.7B sale, is back in the beverage game—this time building healthier alcoholic drinks and hard sodas under Crook & Marker, while mentoring the next wave of entrepreneurs, including his own son. After launching Bai from his basement in 2009 with a unique low-calorie, antioxidant formula that caught Dr Pepper Snapple’s eye, Weiss didn’t retire—he stayed on briefly before forging his own path. Now, he’s pouring his soul into new ventures and helping others build their dreams, proving that success isn’t about resting on past laurels but reinventing yourself for the next big thing.
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