Aurora Innovation is redefining the future of freight with its new pricing models for autonomous trucks, shifting from a full-service TaaS model at $2+ per mile to a more flexible DaaS option at just 85 cents+ per mile — slashing costs while letting fleets manage their own operations. With major partner Hirschbach Motor Lines set to deploy 500 autonomous tractors by 2028, Aurora’s hardware costs have dropped by over half, and they’re on track to hit 200 driverless trucks in operation this year, generating $80M in annualized revenue. Despite burning $225M in cash last quarter, they still hold nearly $1.2B in reserves, giving them runway through 2025. With 440K real-world miles logged and safety as a key selling point, Aurora’s tech could soon replace drivers — and change the entire trucking industry.
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