College sports are getting a major makeover — starting this season, D-I teams can sport up to two commercial logos on their uniforms, unlocking a massive new revenue stream. Schools like Notre Dame and Ohio State are leading the charge with jaw-dropping jersey patch deals worth $15–$20 million annually. Ohio State’s partnership with JPMorgan Chase spans all 36 varsity sports, while Notre Dame’s with SoFi tops out at $20 million per year — rivaling NBA deals for a patch smaller than four square inches. Over 25 schools have already signed on, including the Big 12’s $20M Monster Energy deal. With new leadership at Kentucky and their multimedia partner JMI Sports (who helped Notre Dame land SoFi), the Wildcats could be next in line — especially since local ties seem key: JPMorgan’s deep roots in Ohio made their deal with OSU a natural fit. The trend? Smart, community-connected brands are becoming the new gold standard for college athletic sponsorships.
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