Lottery profits took a hit as massive jackpots vanished, with Powerball missing its $100M mark for the first time in five years and Oz Lotto going under $50M for nine years. CEO calls it a “rarely soft year,” stressing long-term play over jackpot chasing despite a 22% profit drop. Ticket prices rose to $1.40 — still not enough to stop sales from falling 3%. With 8 million active players, they’re pushing to convert unregistered users and pivot toward digital entertainment. Scratchies and Keno remain strong, and while big wins are sorely missed, shares edged up. Eyes are on future renewals — including NSW’s 2050 deal — as they aim to keep players engaged beyond the next big payout.
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