Chargrill Charlie’s, the beloved Sydney chicken chain with roots in Coogee since 1989, has been acquired by Craveable Brands—joining forces with Oporto and Red Rooster. Under new CEO Scott Bradley, the brand aims to boost efficiency through menu and supply chain upgrades without sacrificing its signature home-style, gourmet quality or its family-run charm. With 17 Sydney and 2 Melbourne outlets, Chargrill Charlie’s faces a tough market and stiff competition, but is targeting steady growth to 60, maybe 100 locations—prioritizing authenticity over rapid expansion. Their mission? Scale smartly while keeping the soul of the brand intact.
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