The World Cup is sending pubs into overdrive, pumping an extra $150 million in sales and 30 million extra pints—thanks to England’s deep run and a record-breaking early-morning clash with Mexico. With pubs staying open all night and investing in screens and outdoor bars, owners are finally seeing relief after a brutal year of closures. But the boom’s uneven: packed weekday games clashed with quiet days after losses, and restaurants struggled under the heat. For pubs, it’s a lifeline—but not every corner of hospitality is cheering.
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