Ukraine’s escalating drone strikes on Russian e-commerce giants like Wildberries are sending shockwaves through the economy and daily life—destroying billions in goods, killing nine, and devastating small business owners who’ve lost everything. No longer targeting oil or fuel, Ukraine now aims to shatter the illusion of normalcy, hitting logistics hubs that also move war supplies. While Wildberries promises compensation, payouts are minuscule and the company’s new terms absolve it of liability—leaving entrepreneurs in ruin as inflation and war costs pile on. Ukraine defends the strikes as legitimate military targets, revealing a brutal, strategic shift designed to erode Russian morale and infrastructure.

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