Burgerflation’s hitting your wallet—but farmers and bakers are getting squeezed harder. As beef, buns, and salads climb in price, producers are actually getting paid less, caught in a chain reaction where rising costs for fuel, fertilizer, and labor eat up any extra cash. Farmers like Heather Oldfield and salad grower Mathew Brankley are struggling to keep farms alive, while bakers like Phil Clayton barely cover wages and rent. Even mill managers face soaring haulage costs. Government talks of relief—like cutting diesel or fertilizer tariffs—aren’t enough to fix the broken trickle-down system. The people feeding us? They’re not profiting. They’re just trying to survive.

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