This week, Becky is joined by an old friend with an incredible career trajectory. Maradith Frenkel spent 15 years as a top studio executive at Universal Pictures — working on films including Bridesmaids, Mamma Mia!, and Snow White and the Huntsman — before her entrepreneurial instincts and a desire to solve a problem for her newborn son led her to launch the wildly successful clothing company Little Sleepies.
Through Maradith's drive and perseverance, Little Sleepies developed a unique bamboo-based fabric that almost immediately soothed her son's irritated skin while reinventing a category in the baby clothing space. From there, she built the company from a scrappy start-up in her garage into the ever-expanding success story it is today: with billboards in Times Square, collaborations with Disney, Warner Bros., Paw Patrol, and (of course) Bluey, and a sizable headquarters in Hollywood.
Becky and Maradith reminisce about their days together at Universal Pictures before diving into Maradith's storied career path, how the skills she picked up in the film industry proved surprisingly transferable to launching a company all on her own, how — as Maradith puts it — "you never get anywhere without taking a risk," and why she's so proud to be part of people's happiest memories (or "go the f**k to sleep," as the case may be).
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Host: Becky Sloviter
Guest: Maradith Frenkel - https://www.imdb.com/name/nm2724059/
Little Sleepies: https://littlesleepies.com/
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