Trump Media is pivoting back to its core after abandoning risky ventures like crypto and betting, launching Truth API — a high-speed service giving paying clients instant access to President Trump’s social posts. Targeting traders and news outlets, the move could quadruple annual revenue but has sparked ethical backlash. CEO defends it as market-standard, ignoring looming financial deadlines and political risks — including potential congressional investigations if Democrats take power. Stock tumbles despite the pivot, as investors remain skeptical about the controversial strategy built on presidential access.
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