New Braunfels is heating up as Texas’s most barbecue-obsessed city, crowned by Yelp and search data—and it’s also one of the state’s most affordable BBQ spots. The arrival of Terry Black’s Barbecue on September 15th adds major firepower to a scene already packed with legends like Rudy’s and Black’s, plus rising newcomers. Locals debate whether it rivals Lockhart’s deep-rooted tradition—or if it’s building its own smoky identity fast. Either way, this city is turning up the heat and becoming a BBQ destination you can’t ignore.
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